Jack Khera is Director of Digital Experience at BlueCross BlueShield of Tennessee. With a 19-year career in digital marketing, eCommerce and product management, he draws on his expertise in user-centered design to develop strategic initiatives that help drive digital transformation across the organization. Jack has lived and worked in over 12 countries around the world, and he holds a Degree in Mechanical Engineering and an MBA with a specialization in eCommerce from the US.